Resources Library by ANA

Should we trust the oracle?

In the work discussed in this paper, a Delphi forecast that had been made in 1969 was examined in detail. Contributors to this study were re-contacted and asked to review their predictions in the light of their experience in the intervening years...

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: David J. Kreling

March 1, 1977

How distribution research contributes to the solution of distribution problems in the publishing trade

The present paper by Dr. G. Ypma and Dr. B. Stoppelman is mainly born from the fact that everybody in publishing is confronted with distribution problems. A distribution seminar like this puts these issues right in the middle of the limelight. In...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Authors: G. Ypma, Benno Stoppelman

December 1, 1976

Innovation by data analysis (French)

In the constant search for new methodologies, the marketing researcher feels the need for a kind of guide which:- provides him with a better understanding of the large conventional families of analysis on the one hand, and; - enables him to spot real...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Jean Paul Aimetti

June 15, 1976

Factor analysis

The paper shows how different versions of factor analysis applied to the same data can lead to different results. In contrast, factor analyses of data which differ can lead to the same results. These are two major limitations of the technique. Two...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Martin Alan Collins, Andrew S. C. Ehrenberg, Gerald J. Goodhardt

June 15, 1976

Towards a new evaluation of grassland nutrition

Fisons have available a wide range of basic quantitative data on the use of fertilizer on grassland, covering a period of 20 years. But such data is largely restricted to analyses by size of farm and region. To gain a deeper insight into the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Derek Harris, Ronald E. Walpole, Bill Blyth

June 15, 1976

Using market research and journalistic techniques to produce circulation building editorial features

The circulation figures for the January to June period for 1975 in Ireland showed a circulation decline of 7% for the country's largest selling newspaper - the Sunday Press. During this period it was pointed out to the Sunday Press that earlier in...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: John Fanning

June 15, 1976

Market research applied to overseas markets

Overseas market research gradually came into being as a result of the need felt by export companies to obtain the kind of accurate information about their existing markets that was vital if they were to formulate any serious marketing policy. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Claire Donaud, John Kedzierski, Anne Bottier

Company: Unilever

June 15, 1976

Market research applied to overseas markets (French)

Overseas market research gradually came into being as a result of the need felt by export companies to obtain the kind of accurate information about their existing markets that was vital if they were to formulate any serious marketing policy. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Claire Donaud, John Kedzierski, Anne Bottier

Company: Unilever

June 15, 1976

Innovation by data analysis

In the constant search for new methodologies, the marketing researcher feels the need for a kind of guide which:- provides him with a better understanding of the large conventional families of analysis on the one hand, and; - enables him to spot real...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Jean Paul Aimetti

June 15, 1976